We all possess this unique egoistic appetite for popularity, recognition and appreciation. Social media has exacerbated this desire to a point where our original values and intended focus has been skewed. An apt example of this would be the recent uncovering of professionals buying followers. This conscience decision only serves one purpose: influencing perception. Unfortunately, a follower count—even if 83% are fake—has a gravitational affect on others. People begin to perceive that individual as a thought leader, someone worth following, and a person that deserves admiration and digital prestige.
It’s a type of celebrity-ization. Naturally, we yearn for a certain level of notoriety, whether it is factual or simply perceived. This very same goal has also influenced our rationality and action. It has reshaped the way in which people communicate, engage, carry themselves, and at times it has influenced how information is generated and sustained. (more…)