Social Media’s Role in Loyalty’s Elusive Capture

Posts Tagged ‘“social media”’

Social Media’s Established Position in Branding: A Strategic Necessity

Monday, June 18th, 2012

The recent spat between the Montreal Gazette and the Labatt Brewing Company has brought forth an interesting dynamic – one that sits at the convergence of social media reality, strategy and legal precedent.

R. Magnotta, the gruesome and questionably inhuman murderer, was pictured in a story by the Canadian news outlet prominently holding a Labatt Blue bottle. The beer and its label stand out. My first reaction was that it couldn’t have a positive impact on the brand (my knee-jerk and initial reaction). However, I also took a moment (remember this) and contemplated if people would now stop buying Labatt Blue or form a connection between a murderer and an alcoholic beverage. I concluded that it was a bit of a stretch. It even sounds silly reading it, doesn’t it? (more…)

Tags: "Andrew Acoyne", "Dan Ovsey", "Richard Leblanc", "social media", branding, influence, Labatt, Magnotta, power
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Adapting to New Conditions in the Digital World

Wednesday, April 11th, 2012

The old adage of “sticking to your guns” is one that many perceive as a characteristic that aligns with steadfast leadership. There are certain circumstances where this style of leadership should prevail, however in more general terms, and across industries, fields, and disciplines, it tends to be a misunderstood weakness.

Bloomberg

I was recently reading an article in Bloomberg Businessweek by David J. Lynch on how the Ivey League, and more specifically Harvard, has added to Mitt Romney’s success in the presidential leadership race. One line in the publication, a quote by Mitch Kurz, read; “shifting positions on issues to adapt to new conditions derives from the unsentimental brand of analysis he learned at [Harvard Business School]“.

What struck me so deeply about this sentence was the context it was placed in: politics. The political world is fraught with people “sticking to their guns”, through thick and thin, the good, the bad, and the ugly. The term “flip-flopping” on issues in politics is synonymous with the “kiss of death”. I found that it was unusual that others were praising Mitt’s ability to adapt to the conditions as it were. (more…)

Tags: "Mitt Romney", "social media", adaptation, change, conditions, creativity, innovation, modernist, opportunity, success, traditionalists
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Guest Post: Are You Setting the Table with Inbound Marketing?

Friday, March 30th, 2012

I would like to introduce the very first guest blogger on this site, Byron Fernandez. I have had the pleasure of getting to know Byron over the last few months and there has not been a day that has gone by where he hasn’t displayed his unique knowledge of the PR, marketing, and social media industries. He is a remarkable writer who grounds much of what he creates in empirical evidence and detailed analysis. Aside from being an already successful professional in his own right, he remains one of the most interesting, thought-provoking, and eager individuals in this field. I can comfortably say that my knowledge of inbound marketing was sub-par. After some dialogue and discussion we thought it would be a great opportunity for Byron to deliver a piece that took a different angle. What he came up with was more than just a descriptive post – it’s one that captures his passion and skill.

Recently I’ve begun to use the analogy of setting a table when discussing the process of inbound marketing.