I would like to introduce the very first guest blogger on this site, Byron Fernandez. I have had the pleasure of getting to know Byron over the last few months and there has not been a day that has gone by where he hasn’t displayed his unique knowledge of the PR, marketing, and social media industries. He is a remarkable writer who grounds much of what he creates in empirical evidence and detailed analysis. Aside from being an already successful professional in his own right, he remains one of the most interesting, thought-provoking, and eager individuals in this field. I can comfortably say that my knowledge of inbound marketing was sub-par. After some dialogue and discussion we thought it would be a great opportunity for Byron to deliver a piece that took a different angle. What he came up with was more than just a descriptive post – it’s one that captures his passion and skill. 

Recently I’ve begun to use the analogy of setting a table when discussing the process of inbound marketing.

Too many businesses in the digital realm default to tablecloths, doilies and pretty placeholders like candles, ambiance and a 5-course meal.

But where’s the table? Chairs? How about water and napkins? Are you handing them a bill the first time you have them over for dinner?

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