There is considerable discussion around the topics of marketing and advertising, as well as an interesting dialogue about social media’s affect on the age-old Paid vs. Owned vs. Earned Media (POEM) debate.
These discussions tend to revolve around the idea of loyalty, branding, and business development from a creative standpoint. I came across an interesting article in Mashable that stated; “It’s clear that the POEM model is obsolete in the social media age.”
The author went on to describe a more hybrid design that has been created to represent new vocabulary and a digital environment. This article was a fascinating read and I found myself agreeing with their new framework and arguments. However, it made me start thinking about the idea of traditional “earned media” and how, in my mind, it is still a vital piece of any business model or political office. (more…)